Pembrokeshire – The perfect playground for a family holiday

If you’re craving fresh air, quality family time, and a bit of wild adventure, Pembrokeshire might just be your new favourite place. Tucked away in the far southwest of Wales, this coastal county is where nature runs the show—and it’s inviting your family to come play.

Forget screen time. Here, it’s about rock-pooling instead of scrolling, and trading traffic for cliff-top walks and the sound of gulls. The Pembrokeshire Coast National Park—Britain’s only coastal national park—is a giant outdoor classroom where kids become explorers. Hunt for fossils at Marloes Sands, get curious in the sea caves at Stackpole, or play “spot the puffin” on a boat trip to Skomer Island during the spring nesting season.

This is the kind of place where time stretches out. Mornings can start slow with a beach picnic, while afternoons might spiral into spontaneous treasure hunts or a game of cricket in the dunes. You’ll find yourself watching your kids turn sticks into swords, pebbles into currency, and every cove into a castle-worthy adventure.

And for families with a thirst for thrill? Put on your wetsuits and try coasteering – where you scramble, jump, and swim your way along wave-bashed cliffs. Prefer to stay drier? Saddle up for a horse ride along Newgale’s open beach or take to the skies on a zip line at a local activity park.

There’s something magical about watching your kids conquer fears and come away buzzing with confidence. But it’s not all adrenaline and sea spray. Pembrokeshire has a gentler, quieter side too—crumbling castles to roam, ancient burial chambers like Pentre Ifan to spark imaginations, and family-run cafes serving up warm Welsh cakes after a long day’s exploring. Even the smallest towns are bursting with character, creativity, and more than a few hidden gems.

Don’t expect your usual holiday routine. In Pembrokeshire, days aren’t structured—they flow. You follow the weather, the tides, the mood of the day. It’s about slowing down, looking up, and letting nature take the lead. 

Family holidays here aren’t about ticking off all the tourist traps. They’re about rediscovering simple pleasures, like chasing the last wave of the day, sharing a bag of chips whilst watching the sunset, and hearing your kids say, “Can we stay a bit longer?”

So pack the buckets and spades, maybe leave the itinerary behind, and let Pembrokeshire do its thing. Your next great family story is waiting on its wild, wonderful shores.